Fuji FinePix 40i
|*||2.4 megapixel “SuperCCD” creates images up to 2400×1800 pixels|
|*||40mm equivalent lens, with up to 3.75x “digital zoom”|
|*||Seven-mode white balance, EV compensation for exposure flexibility|
|*||Built-in MP3 player function for portable music|
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Fujifilm has become one of the major players in the digital camera field, and this year in particular (2000) has had a number of major product announcements. Perhaps their most unusual device to date is the FinePix 40i, the subject of this review. Combining an MP3 player with a high-resolution SuperCCD-based digital camera, the 40i’s sleek styling helps define a new category of “multimedia fashion accessory.” The combination of music and pictures is a natural for the teen set, but the 40i seems aimed at a higher market, both through its price ($699 at release), and through its higher picture quality (a full 2.4 megapixel sensor, interpolated to create 4.3 megapixel files. We’re not sure if its price point will fly with consumers, and we have a few quibbles on the user interface, but there’s no question it’s a neat toy, and we’ve always been strong advocates of the position that any camera you actually have with you takes more pictures than one sitting at home in a drawer. Given the added lure of portable music, the 40i is a good candidate to become a constant companion, and its good color and high resolution mean the pictures you snap are likely to be “keepers.”